New trailer, viral content for THE DARK KNIGHT RISES.

With just months to go, the promotional build-up for THE DARK KNIGHT RISES, the 3rd and final film in Chris Nolan’s BATMAN trilogy, is really starting to get into gear.

Over all http://www.thedarkknightrises.com/, there are documents detailing charges against The Dark Knight by the Gotham police department. THE DARK KNIGHT had a tremendous amount of viral PR that did a hell of a job building the hype. Thus far, the PR for TDKR has been limited. But that appears to be changing.

This trailer looks less like one for a super hero film and more like one for a character-driven drama. With Nolan, I think the finished product will end up being both.