New trailer, viral content for THE DARK KNIGHT RISES.

With just months to go, the promotional build-up for THE DARK KNIGHT RISES, the 3rd and final film in Chris Nolan’s BATMAN trilogy, is really starting to get into gear.

Over all, there are documents detailing charges against The Dark Knight by the Gotham police department. THE DARK KNIGHT had a tremendous amount of viral PR that did a hell of a job building the hype. Thus far, the PR for TDKR has been limited. But that appears to be changing.

This trailer looks less like one for a super hero film and more like one for a character-driven drama. With Nolan, I think the finished product will end up being both.