Branding – Book Covers Mar18

Branding – Book Covers

As both a reader and a person who knows industry professionals I hear the term branding used a lot. Branding is an important tool when marketing both books and an author. It’s part of the reason that when you hear the name David Morrell or Clive Cussler you immediately think of thrillers. There are a lot of aspects of branding but what I want to touch on is the books themselves and in particular the way they look. Walking into a bookstore or viewing books online covers play a big part. As a reader I have always loved looking to my shelves and being able to spot a specific author’s books just by the look. It gives them a sense of continuity....