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View-Master the movie?

Some folks in Hollywood are either morons or seriously demented.

The Hollywood Reporter has posted that Dreamworks is in talks to purchase the film rights, from Mattel, for View-Master. Remember it? For those of you that are too young (it kills me to write that), it was a binocular-like contraption that you fed picture negatives into. The images were in 3D.

I have no clue what sort of story they could come up with for this. Are folks going to be transported into the pictures?

One upside is that Kurtzman and Roberto Orci will be working on it. They are the folks behind the very cool Fox series FRINGE as well as ALIAS and the TRANSFORMERS films…ok, the first two are good.