Why So Serious (Batman promo site) updated.

Prior to Halloween, there was a jack-o-lantern at whysoserious.com. With each day, part of the Jack rotted away.

Now the site has been updated with a ransom letter style message. Click it and you are taken to a new site: Rory’s Death Kiss.

On this new site are instructions for folks to dress up in Joker garb, take photos around the world and send them in.

Kudos to the promotional crew for the forthcoming Batman flick, these site updates and changes are an excellent way to continue to build interest for The Dark Knight.