With Bouchercon coming up and panel assignments going out, I thought I’d talk about doing panels.
I’ve been to over 250 signing events and I’ve seen an awful lot of panels. Some things work and some things don’t. Some things work at events, but not on panels and the other way around.
The best thing to remember is that signing and reading events are to promote your book; at a panel you are promoting yourself. ( the books will sell as a result, trust me)
I understand that for authors, this is a chance to get their name out there and that the biggest reason to go to conventions is to promote their work. The trick is in not over doing it.
The people coming to the panels are paying to be there. They hope to see an informative and/or an entertaining hour. It turns me off when it turns into an info-mercial for one persons book. I have seen quite a few panels where an author doesn’t really answer a question, it just becomes a chance to sell their book.
Don’t do that.
If you are giving informed answers or are entertaining, people will remember you and look for your books. I have actually written down author names and later decided against buying books because all they could talk about was themselves. There is a fine line between self promoting and being obnoxious.
At larger conventions, panel space is at a premium. Bouchercon this year has almost 500 people to fit into limited the panel assignments. Getting on one is a lucky thing.
Yet whoever is in charge of the panels always spends half their time fielding complaints about panel placement. People want to be with their friends, they want a different time, they want a different topic. The best thing to do is to make the most of the spot you’re given. Get to know your fellow panelists. Create a bit of camaraderie before the panel. It pays off when it makes for a more enjoyable panel.
I moderated a panel and had an author who really liked to talk. And this talking was bout their own work. I actually got phone calls ahead of time warning me about this panel hog.
The author in question monopolizes panels to the extent that people dread working with them. My point? Better to be brief and entertaining than long winded and dull. People will equate your performance with your writing. If you go on and on about just you and your book, people lose interest.
Limit how much stuff you bring with you. There have been panels that it looks like a bingo hall with all the stuff people pile in front of them.
You really only need your latest book. And you don’t even need to stand it up, you can hold it up during your intro. The audience will remember it and if they enjoy the panel they will find the book. Too many books covering the front of the table is distracting.
You want people to watch you, not book covers.
A good performance on a good panel can sell books. Make them like you. Because if they like you, they will want to read your book.
Well, I guess you could just email back when you get the assignment and say no thanks.
Or maybe do a horrible job and people won’t ask you anymore.
Maybe showing up in a speedo?
What I hate are moderators who spend the whole fucking panel talking and ignoring the panelists.
I’m with Bryon. I can’t stand moderators who think its all about them. Its about the topic and the authors on the panel. Your role is to make those things come out.
I agree that most moderators need to let the panle highlight the authors. But sometimes the moderator is an author also. In which case it’s important to make sure every one gets equal time.
The best moerator I ever saw is Robin Burcell. She should give lessons on doing a good panel.
I definitely agree with Bryon and Mary. At what must have been one of the worst panels ever, the moderator jabbered on and on — intros alone of the panelists used up much of the allotted time. Lame, inappropriate jokes were made at the panelist’s expense and when the panelists responded, they got cut off mid-sentence. It was to cringe…
We were there to hear what these top authors had to say, not listen to the sputterings of this unfocused moderator. Certainly, it could have been attributed to nervousness, but it was so inappropriate.
A good performance on a panel is to sell the author andnot the book. If people like you , they will find your books.
If you annoy people they will forget you, or remember you and never buy a book.
Good writers read a lot. To be a good panelist, go to some panels and see what works and what doesn’t.
I have seen some really bad moderators and some really good ones. he good ones try to highlight the other authors.